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A brand is more than a logo. Brand building is not equivalent to
promotion. A brand strategy comprises the brand vision, mission, values,
attributes and its positioning vis-à-vis its competitors.
InnoFoco works with clients to define and redefine your brand
strategy, having regard to the political, economic, social and
technological context. We are also an expert in city/country branding. |
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![]() Brand Values: Four Dimensions |
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Branding is also relevant to
places. Every city has to compete
for its share of the worldˇ¦s talents, consumers, tourists, investors,
students, entrepreneurs, intern |
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