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¡@ Customers experience the brand through a wide spectrum of touch points - from marketing collaterals, in-store environment to the uniform and attitude of employees. The touch points have to be designed holistically and strategically to convey the brand personalities in one single voice. Design is therefore an important process that needs to be managed professionally. It serves more than aesthetic purposes and has nothing to do with personal preferences. InnoFoco works with renowned and well-established design firms as well as up-and-coming young designers. We help organisations identify the most suitable designers (locally and internationally), formulate the design strategy and design brief and manage the design process using objective parameters. ¡@ |
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