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Technology plays a critical role in service innovation, largely through the application of existing technologies. The internet, in particular, has transformed the rules of game of many traditional industries. The birth of web 2.0 has made communication and collaboration in the internet world an instant reality for all people round the world. The virtual world has become so powerful nowadays – so much so that it is now increasingly shaping the way businesses operate in the real world. We advise organisations on how technologies:

• provide the delivery platform

• change and improves the method of service delivery

• facilitate communication and knowledge exchange - both internally and externally

• develop customer relationship

• add value to a product

• create memorable customer experience

• serve as the design and prototyping platform

For details, please read The Role of Technology in Service Innovation.